Senior Marketing Designer Role Definition

Elevate Stora's Visual Identity Across All Channels

1. Shape and Evolve Brand
   • Master and continuously improve Stora's visual identity system, ensuring marketing materials are not only cohesive but also evolving to meet changing market needs while maintaining brand integrity.
2. Lead Marketing Design Strategy
   • Develop visually compelling campaigns across digital, print, and social channels to enhance brand perception and engagement.
3. Own the Website Design
   • Ensure Stora’s website communicates value, drives conversions, and delivers a seamless UX.

Collaborate Across Teams to Drive Growth

1. Cross-Functional Collaboration
   • Work closely with marketing, product, and sales teams to align designs with business goals and customer needs.
2. Support Growth Initiatives
   • Translate business objectives into design assets that drive traffic, generate leads, and improve conversion rates.

Lead and Manage Projects

1. Prioritize and Deliver
   • Manage multiple design projects simultaneously, ensuring timely and high-quality output.
2. Problem Solving
   • Identify potential challenges in project delivery and proactively find solutions.
3. Mentorship
   • Provide guidance to junior designers when/if in place and foster a culture of creativity and growth.

Continuously Innovate and Stay Ahead of Industry Trends

1. Explore Emerging Technologies
   • Stay informed about new design tools, AI advancements, and trends to keep Stora's marketing efforts innovative.
2. Propose Design Enhancements
   • Regularly evaluate marketing materials and campaigns, suggesting improvements based on trends and user feedback.

Master Design Tools and Processes